I'm Eva,
Creative Director, Storytelling Systems

Creative director and visual storyteller with 25+ years in video and motion, now applying experience design to build scalable storytelling systems. Exploring how generative AI can support narrative clarity and engaging storytelling.

Discover my work

Storytelling Systems Capabilities

Creative Direction & Storytelling

Narrative structure and pacing • Visual hierarchy and composition • Tone, emotion and engagement • Motion and video direction

Experience & Systems Design

Journey mapping and service design • Structured flows and frameworks • Onboarding and behaviour design • Simplifying complex interactions

AI & Generative Media Thinking

Generative tools and workflows • Inputs, logic and outputs •  Storytelling for AI video • Evaluating output quality  

Cross-Functional Creative Leadership

Cross-functional collaboration • Defining creative standards • Facilitating alignment and decisions • Communicating ideas clearly

Recent projects

Strategic Redesign for a High-Security Agency

Strategic Redesign for a High-Security Agency

See Project
AI & Generative Media

AI & Generative Media

See Project
Storytelling Craft

Storytelling Craft

See Project
See all projects

Hi, download my resume and get in touch.

Creative director and visual storyteller with 25+ years in video, now applying experience and service design to build scalable storytelling systems, frameworks and cross-functional standards. Exploring how generative AI can support narrative clarity and visual storytelling. Download my resume now.

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